“To be the most respected food and beverage Company in Bangladesh by commitment to quality.” Here is the brief description of the Vision of AFBL – “To be the most respected Food and Beverage Company in Bangladesh”, AFBL needs to be 1st choice, most preferred, trusted, admired for its consumers and stake holders and be the best among the competitors, maintaining international food & beverage standards. “By commitment to quality” this mean consistency in good quality of product and services to the consumers, business partners and internal-external stakeholders.